Translations for below-the-line in the English»French Dictionary (Go to French»English)

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below-the-line advertising N

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below-the-line advertising

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above/below the line (in bridge)

(marqué) en points d'honneur/en points de marche

Translations for below-the-line in the French»English Dictionary (Go to English»French)

hors-média <pl hors-média, hors-médias> [ˈɔʀmedja] N m

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hors-média

below-the-line advertising

American English

Monolingual examples (not verified by PONS Editors)

English

Above-the-line campaigns, supported by strong below-the-line efforts, are being implemented to induce trial among its target market. en.wikipedia.org

On the right, for the most part, are the below-the-line folks -- the blue-collar guys. www.theatlantic.com

Intuition would predict a big rise in the number of below-the-line votes. www.brisbanetimes.com.au

Itemized deductions are taken below-the-line (after adjusted gross income has been calculated). en.wikipedia.org

The impact of the internet on consumer sales promotions has been compounded by some brands moving away from this kind of below-the-line activity completely. www.telegraph.co.uk

Judging from the number of blogs and articles, below-the-line comments and phone-in nitwits, the tastes of fans have changed. blogs.telegraph.co.uk

Optional preferential voting will be brought in for below-the-line voting, to match the original plan in the bill for it to apply above the line. theconversation.com

In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. en.wikipedia.org

Some placements provide productions with below-the-line savings, with products such as props, clothes and cars being loaned for the production's use, thereby saving them purchase or rental fees. en.wikipedia.org

The budget structure is normally split into above-the-line (creative) and below-the-line (technical) costs. en.wikipedia.org

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