Heribert Meffert befasst sich mit Themengebieten des General Marketing im Sinne einer marktorientierten Unternehmensführung, des Markenmanagements und des internationalen Managements.
Weiterhin forscht das Kompetenzzentrum Nonprofit-Marketing in den Bereichen des Managements, der Governance und des Controlling von nichtgewinnorientierten Organisationen.
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www.marketingcenter.deHeribert Meffert addresses topics of general marketing in terms of market-oriented management, brand management, and international management.
The Competence Center for Non-Profit Marketing conducts research on the management, governance, and financial controlling of non-profit organizations.
After studying the marketing of public transportation services for 17 years, the Research Center for Rail Marketing closed in 2010.
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