kreative Verfahren, wie freie Assoziationen, Collagen, Phantasiereisen, Szenarientechniken
Eigenschaftszuschreibungen zu Produkten, Marken, Unternehmen mittels Semantischem Differenzial / Polaritätsprofil
kognitive Verfahren
www.makam.atCreative processes such as free association, collages, imaginary journeys, scenario techniques
Assigning characteristics to products, brands or companies by means of semantic differential / polarity profiles
Cognitive procedures
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