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окружающая
der Wẹr·be·spruch
PONS OpenDict

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Examples from the PONS Dictionary (editorially verified)
Monolingual examples (not verified by PONS Editors)
So wurden die bevorzugten Liebesgaben wie Tabak, alkoholische Getränke, Stärkungs- oder Körperpflegemittel mit zusätzlichen Werbesprüchen angepriesen.
de.wikipedia.org
Das fällt auch dem misstrauisch gewordenen, unfreiwilligen Hauptdarsteller irgendwann auf, als seine Film-Ehefrau ein Instant-Kakaopulver ganz auffällig werbetypisch ins Bild hält und einen ebenso auffälligen Werbespruch dazu aufsagt.
de.wikipedia.org
Er propagierte den Werbespruch: skifahrender Paddler und paddelnder Skifahrer.
de.wikipedia.org
Ein Elektronik-Großmarkt hatte seine Waren mit dem Werbespruch „Champagner bekommen, Sekt bezahlen“ angepriesen.
de.wikipedia.org
Die Gebäude und zahllosen Trolleybusse sind aus Milchtüten, Bonbonpapier und Spielzeug gefertigt, wiederum versehen mit einer großen Anzahl von (Reklame)texten und Werbesprüchen.
de.wikipedia.org

"Werbespruch" in the monolingual German dictionaries