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Under the marginal approach to profit maximization, to maximize profits, a firm should continue to produce a good or service until marginal profit is zero.
en.wikipedia.org As for the optimization criteria, the most usual objectives are the profit maximization or cost minimization, but other alternatives are also conceivable, e.g., throughput time minimization.
en.wikipedia.org The profit maximization conditions can be expressed in a more easily applicable form or rule of thumb than the above perspectives use.
en.wikipedia.org The firm decides what amount of the total output to sell in each market by looking at the intersection of marginal cost with marginal revenue (profit maximization).
en.wikipedia.org If the firm decides to operate it will produce where marginal revenue equals marginal costs because these conditions insure profit maximization (or equivalently, when profit is negative, loss minimization).
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