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Translations for „glocalization“ in the English » German Dictionary (Go to German » English)

glo·cali·za·tion [ˌgləʊkəlaɪˈzeɪʃən, Am ˌgloʊkəlɪˈ-] N (from 'global' and 'localization')

glocalization

Glokalisierung f

Monolingual examples (not verified by PONS Editors)

English

It has a glocalization score of 72. business.financialpost.com

It has a glocalization score of 59. business.financialpost.com

Glocalization is an emerging concept throughout the business world. en.wikipedia.org

This is reflected in the term glocalization, a portmanteau of the words global and local. en.wikipedia.org

The process of adoption of elements of global culture to local cultures is known as glocalization or cultural heterogenization. en.wikipedia.org

Despite the fact the glocalization of business suggests an emphasis on local conditions, in reality, glocalized goods typically have very little local relevance. en.wikipedia.org

Thus, initially developing an understanding of globalization offers a great deal of assistance in beginning to understand the function and meaning of glocalization. en.wikipedia.org

The third step consists in companies deciding to follow a glocalization strategy, where they simply develop local versions of their already existing global offerings. en.wikipedia.org

Once an understanding of globalization has been established, it becomes possible to advance to a fuller understanding of glocalization. en.wikipedia.org

Research into the glocalization concept also fed into this intellectual stream. en.wikipedia.org

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