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in the PONS Dictionary

sub·limi·nal [sʌbˈlɪmɪnəl, Am -mən-] ADJ PSYCH

subliminal (subconscious)
unterbewusst
the subliminal self
das Unterbewusste
subliminal (covert)
unterschwellig
subliminal message
unterschwellige Botschaft

sub·limi·nal ˈad·ver·tis·ing N

subliminal advertising
unterschwellige Werbung