Be conscious of the unconscious
Habits, moods and unconscious motives influence human behavior and are decisive for impulse purchase, brand perception, and user experience.
The implicit seems hard to grasp, but is important to fully understand the users', consumers' and shoppers' behavior.
www.eye-square.comDas Ungreifbare begreifen
Gewohnheiten, Stimmungen und unbewusste Motive beeinflussen das menschliche Verhalten, sind entscheidend für Spontankäufe, Markenwahrnehmung und die User Experience.
Das Implizite ist zwar wenig greifbar, aber wichtig, um das Kauf- und Surfverhalten oder die Werbewirkung zu verstehen.
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