Translations for „loss leader“ in the English » Russian Dictionary

loss leader N

loss leader

рекла́мная прода́жа f (това́р, предлага́емый в убы́ток для привлече́ния покупа́телей)

Monolingual examples (not verified by PONS Editors)

English

Loss leaders may be nothing new, but it's a little different when you're losing money on the main thing you sell.

www.wired.com

Loss leaders offer four pints for 99p -- less than the price of a bottle of mineral water.

www.telegraph.co.uk