Translations for „grey pound“ in the English » Slovenian Dictionary

grey ˈpound N Brit

grey pound

ekonomska moč starejših/upokojencev

Monolingual examples (not verified by PONS Editors)

English

It's the grey pound that keeps the cruise business booming.

www.telegraph.co.uk

It's not just the grey pound that has clout, so too does the salt-and-pepper pound.

www.telegraph.co.uk

A huge percentage of clothes are bought by older women so fashion is making a huge mistake by ignoring that grey pound.

www.cherwell.org

What's euphemistically known as the grey pound is a marketplace that it's foolish to ignore.

www.independent.co.uk

It also proved that you didn't need films featuring only older characters to capture the grey pound.

www.telegraph.co.uk

Whilst many brands are keen to target their share of this grey pound, they are wary of being seen to overtly target older consumers by younger people.

www.research-live.com