Ausschlaggebend für die Preisvergabe sind laut Holmes Report die integrierten Public Affairs- und PR-Kampagnen, die Burson-Marsteller im vergangenen Jahr in der EMEA-Region durchgeführt hat.
Besonders gewürdigt werden außerdem die Thought Leadership Initiativen der Agentur, wie die europäische Wahlplattform „Europe Decides“ (www.EuropeDecides.eu) und die internationale Twitter-Studie „Twiplomacy“ (www.twiplomacy.com).
Koordiniert wird die Arbeit der nationalen Public Affairs Teams von Burson-Marsteller in allen Märkten der Region durch das EMEA-Hauptquartier in Brüssel.
burson-marsteller.deThis recognition highlights Burson-Marsteller ’s highly successful integrated public affairs and public relations campaigns across the EMEA region in the past year.
The agency was also praised for its industry-leading thought leadership initiatives, including Europe Decides (@EuropeDecides) and Twiplomacy (@twiplomacy).
“A team of 60—representing 22 different nationalities—in Brussels makes Burson-Marsteller a perennial powerhouse in the European capital, but with public affairs professionals spread across 18 additional offices throughout the region, the firm is uniquely well-placed to handle multimarket assignments in EMEA —like helping the Socialists & Democrats party launch its new vision for Europe,” writes The Holmes Report.
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