Ökonomische, politische und soziale Gesellschaftsbereiche werden zunehmend von Elementen durchdrungen, die aus dem Feld der Computerspiele stammen.
Konzerne nutzen Technologien, Regelstrukturen und Interfaces aus Spielen (Ludic Interfaces), um ihre Marken und Käufergruppen zu managen.
www.leuphana.deThe permeation of economical, political and social contexts by game-elements.
Game technology, rule structures and interfaces are used by corporations to manage brand communities and to create value.
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