Zwei Mediengiganten, Joseph Pulitzer und William Randolph Hearst, begannen nach dem Bürgerkrieg ( 1861-1865 ), ihre Zeitungsimperien aufzubauen.
Der harte Wettbewerb führte zu einem " yellow journlism ", einem Boulevard Journalismus, der oftmals ungenau recherchiert und sensationsheischend Leser anziehen sollte.
usa.usembassy.deTwo media giants, Joseph Pulitzer and William Randolph Hearst, began building their newspaper empires after the Civil War ( 1861-1865 ).
Their fierce competition produced " yellow journalism " -- sensational and often inaccurate reporting aimed at attracting readers.
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