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in the PONS Dictionary

preference [ˈprefərəns] N

1. preference no pl (priority):

preference
preferencja f
preference
uprzywilejowanie nt
to give preference to sb/sth [or to give sb/sth preference]
dawać [perf dać] komuś/czemuś pierwszeństwo

2. preference (preferred thing):

preference
upodobanie nt
to have a preference for sth
mieć do czegoś upodobanie
which is your personal preference?
co wolisz?
my preference is...
wolę...

Phrases:

in preference to
zamiast

consumer preference N

consumer preference
preferencje pl konsumpcyjne

preference shares N pl ECON

preference shares
akcje fpl uprzywilejowane