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in the PONS Dictionary

pref·er·ence [ˈprefərən(t)s] N

1. preference no pl (priority):

preference
Priorität f <-, -en>
preference
Vorzug m <-(e)s, -zü·ge>
I phoned Mary in preference to Liz because ...
in order of preference
to give preference to sb/sth [or sb/sth preference]
to be given preference
to be given preference
to give preference to sb/sth [or give sb/sth preference] over sb/sth
jdm/etw vor jdm/etw den Vorzug geben

2. preference no pl (greater liking):

preference for
Vorliebe f <-, -n> für +acc
sexual preference

3. preference (preferred thing):

preference
Vorliebe f <-, -n>
which is your personal preference?
to have a preference for sth
to have a preference for sth
red or white wine? — I have no preference
to express a preference

4. preference FIN:

preference

con·sum·er ˈpref·er·ence N

consumer preference
consumer preference

ˈpref·er·ence bond N FIN

preference bond
preference bond

ˈpref·er·ence share N Brit FIN, ECON

preference share
preference share

sex·ual ˈpref·er·ence N

sexual preference
sexual preference

codon preference

codon preference
codon preference

consumer preference N MKT COMPET

consumer preference
consumer preference

investment preference N INV-FIN

investment preference

investor preference N INV-FIN

investor preference

liquidity preference N INV-FIN

liquidity preference

preference bond N FINMKT

preference bond
preference bond

preference share N FINMKT

preference share
preference share

preference stockholder N FINMKT

preference stockholder

price preference N MKTG

price preference

risk preference N INV-FIN

risk preference

ˈpref·er·ence stock N Brit FIN, ECON

preference stock
preference stock

cu·mu·la·tive ˈpref·er·ence share N FIN

cumulative preference share

par·tici·pat·ing ˈpref·er·ence shares N pl STOCKEX