Öko – insbesondere wenn es gut aussieht – ist bei den Verbrauchern momentan wahnsinnig gefragt.
Deshalb sprechen einige bei solchen Aktionen der großen Modeketten vom „green-washing“, einer im Gesamtumsatz kaum relevanten Image-Kampagne.
Logo C & A Bio-Cotton, © C & A
www.goethe.deEco products – especially when they look good – are very much in demand with consumers at the moment.
As a result, some have called these initiatives by the major fashion chains “green-washing”, image campaigns that play a negligible role in overall turnover.
C&A organic cotton logo, © C & A
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