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The book „Marketing-Management in der Hotellerie“ (marketing management in the hospitality industry) from Prof. Dr. Marco Gardini, published in 2009, contains an article written by Stephanie Zarges-Vogel and Prof. Dr. Burkhard von Freyberg with focus on the Zero-Based Budgeting and the Balanced Scorecard as instruments for an hotel-specific marketing controlling.
www.zargesvonfreyberg.deLink
Das Buch „Marketing-Management in der Hotellerie“ von Prof. Dr. Marco Gardini, erschienen 2009 im Oldenbourg Verlag, enthält einen Artikel von Stephanie Zarges-Vogel und Prof. Dr. Burkhard von Freyberg zum Zero-Based Budgeting und der Balanced Scorecard als Instrumente des hotelleriespezifischen Marketing-Controllings.
www.zargesvonfreyberg.deYou can suggest improvements to this PONS entry here:
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