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in the PONS Dictionary

as·ser·tive [əˈsɜ:tɪv, Am -ˈsɜ:rt̬ɪv] ADJ

1. assertive (self-confident):

assertive
durchsetzungsfähig
to be assertive
Durchsetzungsvermögen zeigen

2. assertive (conspicuous):

assertive
auffallend
OpenDict entry

assertive ADJ

assertive
selbstsicher (in einer sehr bestimmenden Art und Weise)

self-as·ˈser·tive ADJ

to be self-assertive
sich acc behaupten [o. durchsetzen]