While Austrians and Croats show a tendency towards minimalism in shopping, Romanians emphasize quality and service.
Czech consumers are regarded as rationalists, Hungarians as emotionalists.
www.rolandberger.atWährend Österreicher und Kroaten beim Einkaufen zum Minimalismus neigen, steht bei den Rumänen Qualität und Service im Vordergrund.
Tschechische Konsumenten gelten als Rationalisten, Ungarn als Emotionalisten.
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