Feeding America
Panera setzt gleich auf mehrere Social-Media-Kanäle:Als Teil der „Live Consciously, Eat Deliciously“-Kampagne zeigt Panera beispielsweise auf YouTube Videos zur Entstehung einer TV-Kampagne; gleichzeitig ist auf Facebook eine „Food Chain Reaction“ zu sehen.
blogs.salesforce.comChain Reaction via Social Media
As part of the brand's "Live Consciously, Eat Deliciously" campaign, Panera has not only used its YouTube channel to offer "DVD Special Features" style videos showcasing the making of their television campaign, they've also launched a Facebook-centric "Food Chain Reaction".
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