Mit STImulate hatte die STI Group 2011 eine Display-Range für Getränke entwickelt, deren Erfolg die Ideen beflügelte.
„Am Anfang stand für uns – wie bei der Entwicklung von STImulate – die Marke.
Für den Bereich Beauty und Kosmetik suchten wir nach einem Markennamen, der besonders für die weibliche Zielgruppe Bedeutung hat, etwas höchst Emotionales und etwas mit Stil – das war die Geburtsstunde von Stiletto“, erklärt Paul Clarke, Managing Director UK.
www.sti-group.comIn 2011 STI Group designers developed STImulate, an energy drinks brand, to showcase innovative POS concepts for beverages ; it was the success of STImulate that inspired the team to approach the beauty sector in a similar way.
“The main focus for STI Group, as with every project, is the brand,” explains Paul Clarke, Managing Director UK.
“For the beauty and cosmetics industry, we were looking for a brand name that was relevant for women as target consumers, something that was very emotional and conveyed style – and that was how Stiletto was born.
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