, über die Punk-Fanzines der 1970-er Jahre bis hin zu aktuellen Medienaktivismus-Formen wie Hoaxing, Sniping oder Viral Marketing.
Just do it! versucht, unter Berücksichtigung der kunsthistorischen Referenzen das Spannungsfeld zwischen emanzipativ ausgerichteten Neucodierungen von Zeichen und der Aneigung von "Culture Jamming"-Techniken im konsumorientierten Differenz-Marketing darzustellen.
www.lentos.ats, and leads to the present with Media Activism forms like Hoaxing, Sniping or Viral Marketing.
Just do it! endeavours to portray the area of conflict between new emancipatory codification of signs and the appropriation of "Culture-jamming" technologies in consumer-oriented deviation marketing, taking into consideration the art-historical references.
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