In Germany a takeover ran involving moving publisher content to make room for the ad and in Singapore Sony made use of a video extender format to allow the user to select how large the video viewing experience should be.
In the spotlight was an Alice in Wonderland ad from media agency Xenion Interactive and creative agency Werbewelt in Germany.
This ad takes over the MSN homepage using an expandable banner and wallpaper ads.
de.mediamind.comThe Blast März 2010
Im März haben es zwei deutsche Kampagnen in den globalen Eyeblaster-Newsletter geschafft.
Eine davon ist sogar Spotlight-Campaign geworden:
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