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Im Unternehmenskontext ist nicht nur die vielfach gepriesene Partizipationskultur von Social Media Werkzeugen von Bedeutung.
Besonders dem gezielten Einsatz der Technologien im Rahmen bewusst gestalteter Informations- und Kommunikationsszenarien und dem damit einhergehenden Change Management wird eine wichtige Rolle zuteil.
en.knowhow.de…
In the context of a company, it is not only the much-talked-about participation culture of social media tools that is significant.
The targeted use of these technologies as part of consciously designed information and communication scenarios and the change management associated with this are accorded a particularly important role.
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