B2C-Mailings wiesen durchgehend niedrigere Tausenderpreise auf als entsprechende B2B-Mailings.
Beispielsweise lag der Tausenderpreis (CPT) eines kuvertierten B2C-Mailings im Standardbriefformat bei 556 US-Dollar, während der CPM für ein B2B-Mailing bei 919 Dollar lag.
Das Verhältnis der Rücklaufquoten untereinander variierte je nach Format.
www.asendia.deB2C mailings across the board had lower costs per thousand than their B2B counterparts.
For example, the cost per thousand (CPT) of a B2C letter-sized envelope mailing was 556 dollars, while a B2B mailing had a CPM of 919 dollars.
The relationship between response rates differed from format to format.
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