Robust
Unsere Pretest-Studiendesigns liefern Erkenntnisse zu den Kernindikatoren erfolgreicher Werbemittel (Impulsleistung, Gesamtgefallen, Verständlichkeit, Einzigartigkeit, Likes, Dislikes, Passung zur Marke/zum Produkt/zu anderen Kampagnenteilen, Recall des Claims/des Produkts/der Marke etc.).
Die Rekrutierung der Zielgruppen ist neben guten Studiendesigns ? wie in allen Marktforschungsfragen ? auch bei Pretests der Schlüssel zu repräsentativen und belastbaren Aussagen.
web2.1a-8231.antagus.deRobust
Our pre-test study designs supply information on the core indicators of successful advertising (impulse performance, total liking, intelligibility, uniqueness, likes, dislikes, appropriate to the brand/product/other sections of the campaign, recall of the claim/product/brand etc.).
In pre-tests, as in all market research matters, the recruiting of target groups is, along with good study design, the key to representative and resilient statements.
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