soft sell in the Oxford-Hachette French Dictionary

Translations for soft sell in the English»French Dictionary

soft sell N

soft sell

vente f persuasive

soft sell

méthode f de vente persuasive

Translations for soft sell in the English»French Dictionary

I.sell [Brit sɛl, Am sɛl] N inf (deception, disappointment)

sell

déception f

it was a real sell!

qu'est-ce qu'on s'est fait avoir! inf

II.sell <pret, pp sold> [Brit sɛl, Am sɛl] VB trans

1. sell (gen) COMM:

sell goods, article, house, car, insurance

vendre

to sell sth at a loss/low price/profit

vendre qc à perte/à bas prix/avec du bénéfice

shop that sells clothes/groceries/stamps

magasin qui or où l'on vend des vêtements/de l'épicerie/des timbres

to sell sth to sb, to sell sb sth

vendre qc à qn

I sold her my car, I sold my car to her

je lui ai vendu ma voiture

to sell sth for £3

vendre qc (pour) 3 livres

to sell sth at or for £5 each/a dozen

vendre qc 5 livres pièce /la douzaine

‘stamps/phonecards sold here’

‘ici on vend des timbres/des cartes de téléphone’

‘sold’ (on article, house)

‘vendu’

sold to the lady in the corner (at auction)

adjugé, vendu à la dame dans le coin

the novel has sold millions (of copies)

le roman s'est vendu à des millions d'exemplaires

to sell sth back

revendre qc

to be sold into slavery

être vendu comme esclave

2. sell (promote sale of) quality, reputation, scandal:

sell product, book, newspaper

faire vendre

her name will help to sell the film

son nom aidera à promouvoir le film

3. sell (put across, make attractive):

sell person, campaign, government:

faire accepter, vendre pej

idea, image, policy, party to sell sth to sb, to sell sb sth

faire accepter qc à qn, vendre qc à qn pej

the party failed to sell its policies to the electorate

le parti n'a pas réussi à faire accepter or vendre sa politique aux électeurs

4. sell (cause to appear true) inf:

to sell sb sth, to sell sth to sb

faire avaler qc à qn inf

lie, story, excuse he tried to sell me some line about losing his diary

il a essayé de me faire avaler je ne sais quelle histoire comme quoi il avait perdu son agenda inf

5. sell (surrender, betray):

sell honour, integrity, reputation, country

trahir

III.sell <pret, pp sold> [Brit sɛl, Am sɛl] VB intr

1. sell person, shop, dealer:

sell

vendre

to sell at a loss/profit/high price

vendre à perte/avec du bénéfice/à un bon prix

to sell to sb

vendre à qn

I'll sell to the highest bidder

je vendrai au plus offrant

to sell for £50 dealer, seller:

vendre à 50 livres

I'll sell for the best price

je vendrai au meilleur prix

to sell as is COMM

vendre en l'état

‘sell by June 27’

‘date limite de vente: 27 juin’

2. sell goods, product, house, book:

sell

se vendre

the new model is/isn't selling (well)

le nouveau modèle se vend bien/mal

to sell in millions/in great quantities

se vendre à des millions d'exemplaires/en grande quantités

it only sells to a sophisticated market/to children

cela ne se vend que sur un marché raffiné/qu'aux enfants

IV.to sell oneself <pret, pp sold> VB refl

1. to sell oneself (prostitute oneself):

to sell oneself lit, fig

se vendre (to à, for pour)

2. to sell oneself (put oneself across):

to sell oneself

se vendre inf

you've got to sell yourself at the interview

il faut que tu te vendes lors de l'entretien inf

V.sell [Brit sɛl, Am sɛl]

to be sold on

être emballé par inf

idea, person you've been sold inf!

tu t'es fait rouler! inf

idea, person you've been sold inf!

tu t'es fait avoir!

See also soft sell, hard sell

soft sell N

soft sell

vente f persuasive

soft sell

méthode f de vente persuasive

hard sell N

1. hard sell:

hard sell

vente f selon des méthodes agressives

to give sb the hard sell to do a hard sell on sb

essayer de forcer qn à acheter

Phrases:

hard-sell attr tactic, technique, approach

de vente agressive

I.soft [Brit sɒft, Am sɔft] ADJ

1. soft (yielding, not rigid or firm):

soft ground, soil, clay

meuble

soft SPORTS, HORSE RAC

lourd

soft rock, metal

tendre

soft snow

léger/-ère

soft bed, cushion, pillow

moelleux/-euse

soft fabric, fur, skin, hand, cheek

doux/douce

soft brush, hair, leather

souple

soft muscle

flasque

soft mixture, dough, butter

mou/molle

soft pencil

doux/douce

to get soft soil, ground, butter, mixture:

s'amollir

to get soft mattress:

devenir mou

to get soft muscle:

se ramollir

to make sth soft ground

amollir qc

to make sth soft butter, mixture

ramollir qc

to make sth soft fabric

assouplir qc

to make sth soft hard water, skin

adoucir qc

soft to the touch

doux au toucher

soft ice cream

glace f italienne

2. soft (muted):

soft colour, glow, light, tone, sound, laugh, music, note, voice, accent

doux/douce

soft step, knock

feutré

soft lighting

éclairage m tamisé

3. soft:

soft (gentle, mild) air, climate, rain, breeze, look, words

doux/douce

soft reply

apaisant

soft impact, pressure, touch

léger/-ère

soft eyes, heart

tendre

soft approach (gen)

diplomatique

soft POL

modéré

the soft left

la gauche modérée

to take a soft line with sb

adopter une ligne modérée avec qn

4. soft (not sharp):

soft outline, shape

flou

soft fold

souple

5. soft ECON:

soft market, prices

instable à la baisse

soft loan

privilégié

6. soft (lenient):

soft parent, teacher

(trop) indulgent

to be soft on sb/sth

être (trop) indulgent envers qn/qc

7. soft:

to be soft on (be in love with) inf

en pincer pour inf

8. soft CHEM:

soft water

doux/douce

9. soft (idle, agreeable):

soft life, job

peinard inf

10. soft (cowardly):

soft inf

trouillard inf

11. soft (stupid):

soft inf

stupide

to be soft in the head

être ramolli du cerveau

12. soft LING:

soft consonant

doux/douce

II.soft [Brit sɒft, Am sɔft] ADV

soft → softly

See also softly

softly [Brit ˈsɒftli, Am ˈsɔf(t)li] ADV

softly speak, touch, play, tread, laugh, blow, shine, shut

doucement

softly fall

en douceur

softly softly catchee monkey dated, hum

il faut être prudent

soft sell in the PONS Dictionary

Translations for soft sell in the English»French Dictionary

hard/soft sell

vente agressive/non agressive

Translations for soft sell in the English»French Dictionary

I.sell [sel] N

sell

vente f

hard/soft sell

vente agressive/non agressive

II.sell <sold, sold> [sel] VB trans

sell

vendre

sell

remettre Belg

to sell wholesale/retail

vendre en gros/au détail

to sell at a loss/profit

vendre à perte/en réalisant un bénéfice

to sell short FIN

vendre à découvert

Phrases:

to sell one's body

vendre son corps

to sell one's soul to the devil

vendre son âme au diable

to sell sb down the river

lâcher qn

he sold himself short

il n'a pas su se vendre à sa juste valeur

III.sell <sold, sold> [sel] VB intr

sell

se vendre

Phrases:

to sell like hotcakes

se vendre comme des petits pains

soft [saft] ADJ

1. soft (not hard):

soft ground, sand

mou(molle)

soft pillow, chair

mœlleux(-euse)

soft wood, rock

tendre

soft contact lenses

souple

2. soft (melted):

soft ice cream, butter

ramolli(e)

3. soft (smooth):

soft cloth, skin, hair

doux(douce)

soft leather

souple

soft as silk

doux comme de la soie

a soft landing

un atterrissage en douceur

soft to the touch

doux au toucher

4. soft (weak):

soft muscles

mou(molle)

5. soft (mild):

soft climate, drug

doux(douce)

6. soft (not glaring):

soft color, light

doux(douce)

soft blue

tendre

7. soft (quiet):

soft music, sound, words

doux(douce)

8. soft (lenient):

soft

indulgent(e)

soft heart

tendre

to be soft on sb/sth

se montrer indulgent envers qn/qc

9. soft (easy):

soft

facile

10. soft (not refined):

soft outline, plan

flou(e)

Phrases:

to be soft in the head pej

être débile

to have a soft spot for sb

avoir un faible pour qn

to be soft on sb

être amouraché de qn

to be a soft touch

être bonne poire

Monolingual examples (not verified by PONS Editors)

English

General motivational strategies include soft sell versus hard sell and personality type.

en.wikipedia.org

As he said: there is no such thing as the hard sell or the soft sell.

en.wikipedia.org

It's the soft sell of the digital era -- content experiences are the come-hither perfume.

www.niemanlab.org